Why Responsive Web Design Is Essential For Your Business


Today an ever expanding array of goods and services compete online for the attention of visitors. Just a few decades ago, many people had not even heard of the Internet. The concept of actually conducting global marketing campaigns in that venue struck some people as outlandish. Time have changed.

As e-commerce ventures grow ever more popular, people around the world have come to expect greater responsiveness when they venture online. Sites that do not present clear information rapidly soon discover many competing places capture a visitor’s attention. Whereas a previous generation of Internet surfers would patiently wait for advertising rich web pages to load successfully, today’s patrons often grew up expecting instantaneous service. They will not sit by idly while a poorly designed company struggles to appear on-screen.

The changing demographics of the Internet argue that successful companies should plan on designing responsiveness and greater interactivity directly into their sites. Simply attaining a high SEO placement with search engines does little to promote a business if patrons visit the site once, grow impatient with boring content or slow page loading, and then hurry away to peruse other, more genuinely helpful sites. It is a far better marketing strategy to cultivate visitor loyalty. By making your webpages responsive and useful to online visitors, you benefit your business in the long run. Visitors will keep returning.

The importance of responsiveness appears in the preference of many online visitors for unique, informative, really applicable content. Many of the most successful online sites present new content every day or so. This effort keeps visitors engaged by answering their need for information; it allows businesses to develop a personal relationship with potential online customers even in the highly impersonal context of the Internet. By designing a website that treats every visitor in a responsive manner, as an individual, the business demonstrates respect for its prospective customers.

In this competitive online environment, successful enterprises value responsiveness. Just as prosperous brick and mortar companies for years have emphasized customer service, popular e-commerce site owners understand that busy online visitors require access to information on their sites quickly. They don’t expect to wait a long time for slowly loading content!

Why are Tablets and Netbooks Taking Over Market Share?

There is no question about it. The invention of computerized devices has quite literally changed the face of modern civilization. The shift from painstaking handwritten note-taking and tedious record keeping in selective businesses to the possession of multiple devices by the majority of the population started out gradually, but in recent years has taken off at light speed proportions. Now there are inundations of new inventions, upgrades, designs and apps to tempt the tech savvy individual. The past two decades have seen previously unimaginable leaps in wireless technology, and it appears that this trend has no intention of slowing down.

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While computers and laptops have had their glory days and still play a large role in personal and business settings, their indispensability is actually fading into the background, at least for the everyday user. The past few years have seen a dramatic rise in sales of tablets and netbooks. What can either of these offer that could possibly supersede the capabilities of the vast operating systems of tried-and-true computers and laptops?

Netbooks are scaled-down computers, ideal for surfing the web, playing games, engaging in social media, and other short processing applications. These are incredibly portable, have enough space for add-on programs and are affordably priced. The negative aspect of netbooks is that they are not very fast, since their processing systems are not as advanced as most laptops, they have less memory, a shorter battery life and poor screen resolution.

Tablets take portability to a whole new level. These computers are compact, flat, require almost no space for storage and are exceptionally transportable. They have fully functional computer operating systems, so processes are smooth and quick. All models come with touch-pad surfaces, with available accessories to accommodate the user who desires a real keyboard. They are great for browsing the internet, have fantastic screen resolution, allow for great video forums and have a long battery life. Some of the downsides are the fact that programs cannot be installed, although there are numerous apps, and upgrades are practically impossible.

One can easily see how these portable devices have surpassed more cumbersome laptops and desktops!

New personal computing technology

They say PC is dead, and at the present day it is easy to see why they say so. We live in the mobile era, and 21st century brought us expansion of smart phones and tablets that threaten to make personal computer obsolete. The sales of these mobile mini computers are on a sharp rise and they are not alone. Newly made laptops are as powerful as PC's we are used to, and more and more people choose to have the strength of PC combined with mobility. The sales of these mobile mini computers are on a sharp rise and they are not alone. Old concept of the personal computer is threatened by gaming consoles such as Play Station and Xbox and new players like Oculus Rift as PC stops being the go-to destination for younger generations hungry for games and entertainment. So, is the PC dead? And why not?

Rise of the 4K

Yes, the future is here. We had HD, ultraHD and even a chance at 3D, and now it seems the idea of 4K resolution computer monitors and TVs is finally going big. This year, it looks like 4K monitors are becoming more popular, most likely because of the price drop they are making. And can you put a 4K monitor onto a 19 inch laptop? And would you? It is either to small to be useful as a 4K display, or to big to be practical for a laptop. And you can bet your money there are a lot of movie lovers that would pay top dollar far a PC to run their favorite scenes on a big, high resolution screen! Big marketing wave pushing the sales of 4K monitors and TVs will certainly have an impact on PC sales and popularity.

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Professional work

Sure, you can work on your laptop, but - why would you? If your work is tied to the computer, it will more likely be the PC, since they allow bigger monitor sizes and have better hardware performance. Portion of people who need the mobility does go for laptop, but it's not rare that they also own a PC so they can work home. It is rare to see a professional artist working on a laptop, a simple practicality issue. Artists in audio business will more likely have a PC for the heart of their studio, as it's more powerful, allows more tinkering and changing and can handle better sound cards than its smaller and more mobile counterpart. 
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No, not the 3D monitors, but the technology of 3D printing and scanning. Acer, Dell and Lenovo are among the brand names to release new PC models with 3D cameras installed. There are 3 or 4 cameras built into these devices and there are number of useful things you can do with them. Hand gestures for control or gaming like with Kinekt is one of them. Another one is 3D scanning, and it's especially interesting fact once paired with the news of release 3D printers for personal computers.